WE GROW BASKETBALL HERE

In 2017, the Pacers were having such a rough season that fans didn’t want to attend home games.

As a Knicks fan, I understood.

Unlike the state of New York basketball, there was hope in Indiana. It produced more NBA players than any state per capita.

So we made a platform that celebrated that and got fans back in the arena.

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The rebrand included a court redesign, new uniforms, out of home, and merch.

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Role / Concept, Copy