WE GROW BASKETBALL HERE
In 2017, the Pacers were having such a rough season that fans didn’t want to attend home games.
As a Knicks fan, I understood.
Unlike the state of New York basketball, there was hope in Indiana. It produced more NBA players than any state per capita.
So we made a platform that celebrated that and got fans back in the arena.
The rebrand included a court redesign, new uniforms, out of home, and merch.
Role / Concept, Copy